Ready to satiate a legion of devoted followers, Canadian alt-metal/heavy rock crossover stars Sumo Cyco will lastly drop their extremely anticipated upcoming full-length album, ‘Initiation,’ this Friday, Could 7 by way of Napalm Data!
If their three extremely profitable present singles “No Give up,” “Bystander,” and the Kane Churko (Ozzy Osbourne, In This Second, Papa Roach) produced “Vertigo” (which have now surpassed a million mixed cross-platform streams/views) are any indication, it ought to come as no shock that the band’s last pre-album single – the eclectic, infectious “Dangerous Information” – is one other complete winner, displaying off the band’s perfected multi-genre assault extra potently than ever!
Frontwoman Skye “Sever” Sweetnam says about “Dangerous Information”:
“I’m positive many individuals can relate to feeling like on a regular basis is ‘Dangerous Information’ time and again. There was a degree in 2020 once I was so glued to the information and present occasions it felt like my private id was fading away into an abyss and changed with a scrolling, media consuming robotic. It made me depressing, however I felt like I had a duty to know what was happening. It took me some time to peel myself away from the fixed barrage of negativity and discover a stability.”
Sweetnam provides concerning the video:
“The music video was actually enjoyable to movie. I’m so fortunate to have band members who’re prepared to get fairly bizarre with me. As soon as the make-up and prosthetics have been on, the fellows and I got here to life as our Cyco Terrornaut household. I included some obnoxious shade combos that nearly make you query your sanity once you watch the video.”
Watch the brand new music video for “Dangerous Information” right here:
Sumo Cyco’s ‘Initiation’ invitations a mass of recent followers into their warped, dystopian-like world of “Cyco Metropolis”! As with its predecessors ‘Misplaced In Cyco Metropolis’ (2014), ‘Opus Mar’ (2017) and numerous singles, ‘Initiation’ is predicated within the imaginative conceptual location of “Cyco Metropolis.” However not like most idea albums, the lyrical content material is impressed by the band’s real-time surroundings – that includes well timed, private themes of affection, sacrifice, nervousness, empowerment and extra that each one listeners can relate to.
Sweetnam provides concerning the album:
“The album’s title, Initiation, stems from wanting to ask the viewers to be “initiated” into our world. There are normally two congruent themes to every of our albums – one is real-world inspiration, and the opposite is “Cyco Metropolis”, a comic book book-esque alternate universe the place all our music movies happen. With Initiation, we introduce 4 gangs or golf equipment. Our music movies for Initiation all embrace a theme of those golf equipment – whether or not it’s gang vs. gang, a forbidden love between opposing sides, or the thought of getting to decide on the place you belong.
Outdoors of the story, the lyrics relate to the polarization of the world we stay in now. All of us have a longing to belong, however what makes one really feel accepted or ostracized from a gaggle? To be INITIATED, would you be prepared to attempt to perceive one other perspective? I’ve at all times written lyrics about inner wrestle, the battle inside oneself. All through the album, we bounce backwards and forwards between wrestle and overcoming. It displays the instances, and there are moments that appear a bit darkish.”
Pre-order ‘Initiation’ HERE
1) Love You Mistaken
4) Dangerous Information
5) No Give up
8) Run with the Giants
10) Energy & Management
11) This Dance Is Doomed
12) Woke up (not out there on customary digital model)
*Varied new tracks, reminiscent of “New Jive” and “We Are The Nation” can be found in numerous groupings on varied codecs of Initiation (i.e. Die Exhausting Restricted Version).
Initiation can be out there in North America within the following codecs:
– Digital Album
– CD Digipak
– LP Gatefold Orange Vinyl
– Die Exhausting Restricted Version: LP Gatefold Purple/Yellow/Pink Inkspot Vinyl + 7” Orange Clear Vinyl Single w/ Two Bonus Tracks + Signed Picture (Napalm Mailorder solely – restricted to 300 worldwide) *SOLD OUT*
Artist photograph by Francesca Ludikar
Press launch courtesy of Freeman Promotions / Napalm Data
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