DUBAI, United Arab Emirates–(BUSINESS WIRE)–stc pay, the main digital pockets service in Saudi Arabia, gained 4 awards on the MMA SMARTIES MENA 2020, taking dwelling a silver for COVID-19 Marketing campaign of the Yr and a complete of three bronze awards within the Cellular App, Lead Era / Direct Response / Conversions and mCommerce classes. The stc pay ‘Keep at Residence’ marketing campaign was the one marketing campaign the MMA SMARTIES MENA acknowledged within the mCommerce and COVID-19 App classes in 2020. stc pay was awarded in quite a few classes for its ‘Keep at Residence’ marketing campaign, which was co-facilitated by UM MENA and InMobi, the world’s main impartial advertising and marketing cloud.
To drive adoption of stc pay’s cellular app starting in March 2020, particularly throughout Eid and Ramadan, stc pay and UM utilized a three-phased method with InMobi optimizing for particular in-app occasions throughout every part along with the overarching goal of rising stc pay’s person base. Section one of many marketing campaign ran for many of April and highlighted how stc pay helps app customers make transfers internationally whereas at dwelling. Section two of the marketing campaign ran for almost all of Could and used completely different creatives to focus on the benefit of utilizing stc pay from the protection of your property. Section three was optimized in the direction of reward field transactions, permitting customers throughout Saudi Arabia to ship Eidyah to family and friends.