It appears to be like just like the UFC is pulling out all of the stops for its promotion of Conor McGregor’s next fight. McGregor faces Dustin “The Diamond” Poirier on January 23 in the primary occasion of UFC 257. It’s a rematch six years after their first struggle within the featherweight division, and most consultants anticipate the Poirier vs. McGregor 2 light-weight battle to be one of many top-selling UFC pay-per-view occasions of the 12 months.
As a part of the rigorously deliberate promotional push surrounding the occasion, musical artist Eminem tweeted a promo video for UFC 257 wherein the rapper’s monitor “Increased” blasts within the background.
You’ll be able to watch that video under.
— Marshall Mathers (@Eminem) December 29, 2020
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UFC’s Orginal ‘Champ Champ’ Returns at UFC 257
However Eminem wasn’t the one one to drop a latest hype video for UFC 257.
In truth, the UFC’s social media account not too long ago celebrated McGregor changing into the primary fighter in UFC historical past to concurrently maintain two divisional championships similtaneously a technique to promote the struggle.
You’ll be able to watch the video under.
The primary Champ Champ 🏆🏆
— UFC (@ufc) December 31, 2020
McGregor grew to become the primary UFC “champ champ” 4 years in the past. The Irishman stopped Alvarez within the second spherical so as to add Alvarez’s UFC light-weight title to his personal UFC featherweight championship.
Finally, McGregor misplaced each these UFC titles on account of inactivity after the fighter pursued dealing with boxer celebrity Floyd Mayweather Jr. inside a boxing ring over defending both of his UFC championships contained in the Octagon.
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UFC 257: Poirier vs. McGregor 2 Will Value Extra
Poirer vs. McGregor 2 is the following UFC pay-per-view occasion, however it’ll value greater than any of the UFC’s pay-per-view occasions did final 12 months.
It’s nonetheless a comparatively new mannequin rolled out final 12 months for the UFC and its American tv companion ESPN, and it’s one which makes subscribing to the ESPN+ over-the-top streaming service crucial for purchasing UFC pay-per-view occasions.